Time Management: A Tried & True Solution for New Challenges
“It’s not enough to be busy, so are the ants. The question is, what are we busy about?”
– Henry David Thoreau
The world of PEG media is returning to the studio at long last. This is good news! Producers are happy to once again shoot their shows in the studio, instead of recording on Zoom from their home offices or living rooms.
As we begin to progress toward normalcy, it seems as though podcasts, live streaming, and hybrid government meetings will remain as part of the landscape. With more technology and more avenues for communication come even busier schedules and more difficulty separating work life from home life. Time management, therefore, has never been more integral than in our “new normal” hybrid lives.
How Can I Effectively Approach Time Management?
According to a Harvard Business Review article entitled Time Management is about More than Life Hacks, there are three particular skills that separate those who are successful at time management from those who are not-so-successful.
Awareness: thinking realistically about your time by understanding it is a limited resource.
Arrangement: designing and organizing your goals, plans, schedules, and tasks to effectively use time.
Adaptation: monitoring your use of time while performing activities, including adjusting to interruptions or changing priorities.
Effective time management offers us a way to take control of our daily operations and to use the time that we do have to our advantage. When we’re efficient, we’re understanding how to be the most productive in the shortest amount of time.
A Solution for PEG Media Stations
Cable cord cutting is slashing our revenue, and COVID-19 layoffs are diminishing our already-small staffs. With all this alongside project delays, moving deadlines, and ever lengthening to-do lists, how can we strive to be not only time efficient, but time effective?
Smart managers tackle these challenges by staying aware of how they, as well as their staff members, spend their time: How much time is spent on equipment management, making and managing reservations, creating outreach and fundraising features, etc? They then decide which tasks matter most to the operations of their stations and make adaptations if any areas can be better served by technology, software programs, and outsourcing. The managers work with their teams to create a time budget and arrange the details of how their staff spends their hours during a typical week.
It’s an exciting era of newness and change for PEG media stations! Taking our time efficiency a step further to time effectiveness must be a priority, so creativity, production, and the future can be where we focus our efforts.